Concept project2026
F O R M A
Spaces for a slower life.
FORMA
Art direction · Digital experience
Independent creative director & designerUNCONVENTIONAL BY DESIGN.
Designing
what’s next.
Alen Joss is an independent creative director crafting distinctive brands and digital experiences for the ambitious.
Explore selected workA little different. By intention.ALEN JOSS — INDEPENDENT MIND.STRATEGY × DESIGN × EMOTIONPORTFOLIO / 2026
Not just seen.Felt. Remembered.Impossible to ignore.
01 / A FEW THINGS I’VE IMAGINED
Selected work.04
Different worlds. One belief: great design should make you feel something.All work shown is a fictional concept.
/01
Concept project2026
OTHER
SOUND
Feel everything.
OTHER SOUND
Brand strategy · E-commerce
Concept project2025
still.
The art of being here.
STILL
Identity · Hospitality experience
Concept project2025
VELOCITY
Never stand still.
VELOCITY
Creative direction · Digital flagship
SELF-INITIATED EXPLORATIONS / 2025—2026A CURATED SELECTION, NOT EVERYTHING.
02 / THE PERSON BEHIND THE PIXELS
ALEN JOSSFICTIONAL PROFILE
A curious mind.
An uncompromising
eye.
I believe the most interesting work happens where strategy meets instinct.
I’m Alen — a fictional independent creative director and multidisciplinary designer. My practice moves between brand identities, digital experiences, and the little details that make them unforgettable.
Less noise, more meaning. I partner closely with ambitious teams to ask better questions, challenge the expected, and turn a strong idea into something you can feel.
Alen JossTHOUGHTFUL BY NATURE.
BOLD BY CHOICE.
Let’s make something matter BOLD BY CHOICE.
03 / THE INTERSECTION IS THE INTERESTING PART
Not one discipline.
A connected perspective.
The best experiences don’t separate how something looks from how it works — or how it makes you feel.
I connect the big picture to the smallest interaction. A strategic foundation gives the work purpose. A distinctive visual language gives it character. Thoughtful execution brings it to life.
Brand thinkingArt directionDigital designVisual systemsInteractionCreative development
04 / FROM FIRST THOUGHT TO FINAL DETAIL
Good ideas.
Exceptional execution.
A focused offering for brands ready to go somewhere new.
01Creative directionA clear vision. A world of possibilities.
From the first strategic question to the final frame, I connect brand, story, and experience into one distinctive creative direction.
Positioning / Concept development / Art direction / Campaign systems
Discuss a project02Digital experiencesWebsites that do more than exist.
Bespoke digital experiences that balance bold visual expression with intuitive behavior. Every interaction has a purpose, and every screen belongs to the same story.
Website design / UX & UI / E-commerce / Design systems
Discuss a project03Brand identitiesRecognizable before a word is read.
Identity systems built around what makes a business different, from the character of its typography to the smallest detail of its visual language.
Visual identity / Typography / Brand guidelines / Editorial systems
Discuss a project04Motion & interactionThe difference is in the feeling.
Considered motion that adds rhythm, explains relationships, and rewards curiosity. Expressive where it matters. Invisible where it should be.
Interaction design / Motion direction / Prototyping / Launch collaboration
Discuss a projectTHE PROCESS
Discover → Define → Create → Refine → Launch
05 / A PRACTICE, ALWAYS EVOLVING
Built on
experience.
A fictional career timeline illustrating a multidisciplinary creative practice.
Illustrative biography2024 — Present
Independent Creative Director
Independent practice
Partnering with ambitious teams across brand, digital, and creative direction.
2021 — 2024
Design Director
Concept multidisciplinary studio
Connecting strategy, visual identity, and digital storytelling across a collaborative design practice.
2018 — 2021
Senior Digital Designer
Concept digital design studio
Exploring expressive interfaces, e-commerce experiences, and systems built to scale.
06 / THE NEXT GREAT THING STARTS WITH A CONVERSATION
Have something
in mind?
Let’s turn your ambition into something extraordinary.
Share a little about what you’re building, where you want to go, and what you need to get there.
OPEN TO INTERESTING CONVERSATIONS